Head of Go To Market

About the Company

BigFilter is a cybersecurity startup focused on protecting users and organizations from social engineering attacks in online communications. Spun out of Janea Systems, the company combines early-stage ambition with experienced technical and operational foundations.

Responsibilities

• Evaluate and refine initial GTM hypotheses including ICP, buyer, use cases, and pricing
• Own and scale the pilot program and convert prospects into pilots with clear success criteria
• Lead structured customer discovery to refine messaging, positioning, and use-case narratives
• Explore and validate early enterprise sales motions, including direct and partner-led approaches
• Develop foundational GTM assets such as pitch decks, one-pagers, and pilot briefs
• Work closely with the CEO/CTO and product team to align GTM learnings with MVP priorities

Requirements

• Former founder, early GTM leader, or senior sales/marketing leader at an early-stage cybersecurity startup
• Deep understanding of B2B cybersecurity buying motions (MSPs/MSSPs or enterprise IT)
• Proven experience operating in pre-PMF or early-PMF environments
• Ability to perform hands-on outreach, discovery calls, and relationship building
• Based in North America or possessing deep experience selling cybersecurity in the North American market

Preferred Qualifications

• Familiarity with enterprise security environments and frameworks such as SOC 2, NIST, or CMMC