Head of Growth and Performance Marketing

Responsibilities

• Own top-line revenue growth targets and justify all marketing spend against realized revenue
• Develop and execute an omnichannel performance marketing strategy across Meta, Google, TikTok, and SEO
• Translate the Founders' vision into a scalable, data-driven growth roadmap and manage the Growth and BD teams
• Lead the Contact Centre operations to optimize the conversion from leads to booked appointments
• Identify and secure high-value strategic partnerships with insurance providers and corporate wellness entities
• Implement advanced measurement strategies, including Server-Side Tracking and Meta Conversions API (CAPI)
• Manage the marketing budget with a relentless focus on CAC, LTV, and ROAS
• Collaborate cross-functionally with Medical, Product, and Finance teams to ensure clinical accuracy and unit economic efficiency

Requirements

• 8–12+ years of experience in Growth or Performance Marketing
• 3+ years in a senior leadership role
• Proven track record of driving acquisition within the Healthcare or HealthTech sectors in the UAE/GCC
• Hands-on experience managing multi-million dirham marketing budgets
• Experience leading or optimizing Contact Centre, Sales, or Patient Services teams
• Strong analytical skills with the ability to manage complex data and unit economics

About the Company

Metabolic is a high-growth healthcare company redefining patient outcomes through a blend of clinical excellence and advanced technology. We are building a world-class growth engine to scale our impact across the region.