Head of Growth

About the Company

ELΞMΞNTS is a premium lifestyle DTC/eCommerce brand building products and a community around the idea of breaking the grind cycle. The company helps entrepreneurs, founders, and business owners move away from burnout-driven performance and build healthier, more sustainable ways of working and living.

Responsibilities

• Execute the company’s growth strategy across paid acquisition, lifecycle marketing, and conversion optimization
• Manage and scale paid acquisition channels, primarily Meta and TikTok
• Perform hands-on campaign management, testing, reporting, and budget allocation
• Own revenue and growth targets
• Analyze and improve subscription-first metrics including CAC, retention, LTV, and payback period
• Optimize landing pages, funnels, customer journeys, and conversion rates
• Work with email and SMS marketing to improve lifecycle performance and retention
• Coordinate the existing marketing and social/content team
• Collaborate closely with founders and cross-functional teams

Requirements

• 5–8+ years of marketing/growth experience
• 3+ years within a DTC/eCommerce brand
• Proven experience growing subscription-first DTC businesses
• Strong hands-on experience managing Meta and TikTok ads
• Deep understanding of subscription unit economics (CAC, LTV, etc.)
• Experience with lifecycle marketing (email and SMS)
• Experience optimizing conversion rates and funnels
• Experience operating within US and/or UK markets
• English proficiency at C1 level or higher

Preferred Qualifications

• Experience building and managing internal growth/performance teams
• Experience in supplements, health, wellness, or consumer packaged goods
• Experience aligning paid acquisition with organic social and influencer efforts
• Experience building and managing affiliate programs
• Experience managing freelancers or agencies

Benefits

• Flexible working hours with a focus on results
• Freedom to work from any location
• Paid company-wide breaks twice per year (summer and winter)