Head of Growth

Responsibilities

• Own the growth strategy P&L, including budget allocation and accountability for CAC, payback, and LTV/CAC
• Lead paid acquisition performance across Meta, Google, TikTok, and OTT channels
• Build and manage a creative engine for generating and testing channel-level creative and UGC
• Develop and execute an experimentation roadmap across channels, creative, and landing pages
• Partner with product and lifecycle teams to optimize funnel conversion and onboarding economics
• Oversee measurement and attribution, utilizing MMM and incrementality testing to report performance to leadership
• Manage resourcing by identifying the right mix of in-house talent, contractors, and external agencies

Requirements

• 8+ years in growth or performance marketing with ownership of 8-figure+ annual spend
• Proven track record leading growth at a high-growth consumer or consumer healthcare company
• Deep hands-on expertise in Meta, Google, and TikTok
• Sophisticated analytical skills in attribution, incrementality, MMM, and LTV/cohort analysis
• Proficiency with SQL or working closely with analytics teams
• Demonstrated use of AI tools to accelerate marketing workflows
• Strong executive presence and ability to communicate growth narratives to leadership

Preferred Qualifications

• Experience in healthcare or other regulated industries
• Experience scaling creator, influencer, or UGC-driven growth programs
• Experience with subscription or recurring-revenue consumer business models
• Background as a former founder or early-stage startup operator

About the Company

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community.