Head of Growth

Freedx is hiring a Head of Growth based in Dubai, UAE (hybrid). This is a commercial, analytics-driven growth role owning acquisition, activation, retention and monetization for a regulated, liquidity-driven crypto exchange. You will partner with Product, Liquidity, Compliance and Operations to deliver measurable trading volume, revenue and efficient unit economics.

Responsibilities

• Define and execute Freedx’s go-to-market and growth strategy with clear volume and revenue targets (Dubai-focused).
• Build and optimise acquisition funnels across paid media, SEO, affiliates, referrals and communities.
• Own end-to-end funnel performance: KYC completion, deposit conversion, first trade, and early retention.
• Design and launch onboarding, activation and first-trade campaigns; measure impact on trading volume and ARPU.
• Establish growth KPIs, analytics infrastructure, dashboards and reporting cadence.
• Identify high-intent partnerships, affiliates and community channels to drive trading activity.
• Define budgets, ROI expectations and run disciplined experiments against unit economics targets.
• Continuously optimise CAC, ARPU, LTV and contribution margin.
• Run lifecycle campaigns (email, push, in-app) to improve deposit frequency and trading frequency.
• Build and scale affiliate, referral and influencer programmes with clear rebate and ROI structures.
• Collaborate closely with Product and Liquidity to align growth with market depth, spreads, fees and incentives.
• Own growth budgets, report performance to leadership, and manage risks and opportunities.
• Hire, manage and develop a high-performance growth team and experimentation culture.

Requirements

• 7+ years in growth, performance marketing or product-led growth roles
• 4+ years in crypto exchanges, fintech platforms or transactional products
• Demonstrated ownership of exchange funnels: KYC, deposits and trading activation
• Proven record scaling trading or transactional platforms (not just consumer apps)
• Deep knowledge of acquisition channels: paid, SEO, affiliates, influencers and communities
• Strong analytics: GA, Amplitude/Mixpanel, SQL and A/B testing experience
• Commercial mindset: unit economics, CAC:LTV, ARPU and contribution margin
• Excellent stakeholder management and leadership in fast-moving environments
• Bachelor’s degree in Business, Marketing, Data or related field

Preferred Qualifications

• MBA or advanced analytics/growth certifications
• Prior experience building growth in emerging markets or MENA region
• Familiarity with UAE regulatory environment for crypto and payments
• Experience managing rebate/fee structures, spreads and liquidity incentives

Benefits

• Competitive salary and performance-linked incentives
• Health insurance and standard employee benefits
• Flexible hybrid working model based in Dubai
• Opportunity to build and lead the growth function at an early-stage exchange
• Inclusive, diverse and collaborative workplace

About the Company

Freedx is a newly established cryptocurrency exchange focused on building a scalable, compliant and liquidity-driven trading platform. Our team brings experience across exchanges, payments, market structure and financial infrastructure. We prioritise disciplined growth, unit economics and long-term retention to drive trading volume and revenue. Freedx operates with a commitment to regulatory compliance and aims to serve serious traders and emerging markets from our Dubai hub.