Freedx

Head of Growth

Freedx

Posted 1 day ago

Employment Type

Full Time

Location

Dubai

Requirements

7+ years experience, Crypto exchange experience, Exchange funnels, Performance marketing, Product-led growth, Analytics & SQL, A/B testing, Leadership skills, Bachelor’s degree

Required Skills

Paid Media SEO Affiliates Referral Programs Email Marketing Growth Analytics A/B Testing GA Amplitude Mixpanel SQL Product Growth Crypto Exchanges

Job Description

Freedx is hiring a Head of Growth based in Dubai, UAE (hybrid). This is a commercial, analytics-driven growth role owning acquisition, activation, retention and monetization for a regulated, liquidity-driven crypto exchange. You will partner with Product, Liquidity, Compliance and Operations to deliver measurable trading volume, revenue and efficient unit economics.

Responsibilities

  • Define and execute Freedx’s go-to-market and growth strategy with clear volume and revenue targets (Dubai-focused).
  • Build and optimise acquisition funnels across paid media, SEO, affiliates, referrals and communities.
  • Own end-to-end funnel performance: KYC completion, deposit conversion, first trade, and early retention.
  • Design and launch onboarding, activation and first-trade campaigns; measure impact on trading volume and ARPU.
  • Establish growth KPIs, analytics infrastructure, dashboards and reporting cadence.
  • Identify high-intent partnerships, affiliates and community channels to drive trading activity.
  • Define budgets, ROI expectations and run disciplined experiments against unit economics targets.
  • Continuously optimise CAC, ARPU, LTV and contribution margin.
  • Run lifecycle campaigns (email, push, in-app) to improve deposit frequency and trading frequency.
  • Build and scale affiliate, referral and influencer programmes with clear rebate and ROI structures.
  • Collaborate closely with Product and Liquidity to align growth with market depth, spreads, fees and incentives.
  • Own growth budgets, report performance to leadership, and manage risks and opportunities.
  • Hire, manage and develop a high-performance growth team and experimentation culture.

Requirements

  • 7+ years in growth, performance marketing or product-led growth roles
  • 4+ years in crypto exchanges, fintech platforms or transactional products
  • Demonstrated ownership of exchange funnels: KYC, deposits and trading activation
  • Proven record scaling trading or transactional platforms (not just consumer apps)
  • Deep knowledge of acquisition channels: paid, SEO, affiliates, influencers and communities
  • Strong analytics: GA, Amplitude/Mixpanel, SQL and A/B testing experience
  • Commercial mindset: unit economics, CAC:LTV, ARPU and contribution margin
  • Excellent stakeholder management and leadership in fast-moving environments
  • Bachelor’s degree in Business, Marketing, Data or related field

Preferred Qualifications

  • MBA or advanced analytics/growth certifications
  • Prior experience building growth in emerging markets or MENA region
  • Familiarity with UAE regulatory environment for crypto and payments
  • Experience managing rebate/fee structures, spreads and liquidity incentives

Benefits

  • Competitive salary and performance-linked incentives
  • Health insurance and standard employee benefits
  • Flexible hybrid working model based in Dubai
  • Opportunity to build and lead the growth function at an early-stage exchange
  • Inclusive, diverse and collaborative workplace

About the Company

Freedx is a newly established cryptocurrency exchange focused on building a scalable, compliant and liquidity-driven trading platform. Our team brings experience across exchanges, payments, market structure and financial infrastructure. We prioritise disciplined growth, unit economics and long-term retention to drive trading volume and revenue. Freedx operates with a commitment to regulatory compliance and aims to serve serious traders and emerging markets from our Dubai hub.

How to Apply

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