Head of Marketing

Responsibilities

• Review, develop, and manage brand identity and strategy for Anagram and its products
• Manage communications for Anagram and new product launches
• Plan and execute Go-to-Market (GTM) strategies for new products
• Develop compelling positioning and value propositions for developers, retail users, and institutions
• Create core marketing assets including product explainers, website copy, blog posts, and social media content
• Track performance of marketing campaigns and optimize for reach and conversion

Requirements

• 3+ years of product marketing experience, ideally at a crypto-native company
• Deep understanding of crypto technology, ecosystems, and user behavior
• Experience working across the full marketing funnel from awareness to retention
• Familiarity with community platforms like Discord, Telegram, and X/Twitter
• Strong storytelling and copywriting skills
• Ability to manage multiple products in parallel in a fast-paced remote environment

About the Company

Anagram is a holding company that builds, consults, and invests in the crypto industry, deploying human and financial capital to innovate and create value.