Head of Marketing and Growth

Responsibilities

• Own the full growth funnel from acquisition through retention and expansion
• Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand
• Build and optimize a diversified paid acquisition mix including Meta, Google, and affiliates
• Improve CAC, payback period, and contribution margin through structured experimentation
• Design and run A/B tests across creative, targeting, landing pages, and funnel flows
• Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and LTV
• Build lifecycle journeys across email, SMS, and in-product messaging to reduce churn
• Define and evolve the core value proposition and messaging architecture
• Build, mentor, and manage a high-performing multidisciplinary marketing team

Requirements

• 10+ years in growth or marketing leadership
• Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth
• Deep experience running multi-million-dollar paid acquisition programs
• Strong background in lifecycle and subscription optimization
• Experience evolving brand positioning while scaling performance channels
• Hands-on expertise in structured experimentation and A/B testing
• Track record of building and leading cross-functional marketing teams
• Experience in fast-growing startup environments

Preferred Qualifications

• Experience in digital health, biotech, or other regulated/high-trust categories

About the Company

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. This role is for a client that is the world’s largest direct-to-consumer genomics platform, dedicated to making whole genome sequencing accessible and actionable for everyone.