Head of Marketing

About the Company

CopilotIQ+Biofourmis is transforming in-home care with the industry's first AI-driven platform that supports individuals through every stage of their health journey. We are helping people live healthier, longer lives by bringing personalized, proactive care directly into their homes.

Responsibilities

• Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel
• Develop and implement lead-generation campaigns utilizing email marketing, webinars, and trade shows
• Develop and implement comprehensive brand strategies, positioning, and messaging
• Create compelling product narratives to communicate value and differentiate in the market
• Plan and execute strategic public relations campaigns and manage media relations
• Design and supervise a robust content strategy for digital platforms, including websites, blogs, and social media
• Conduct market research and competitor analysis to identify industry trends
• Ensure all marketing activities adhere to applicable regulations and industry standards

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 8-10 years of success in brand management or marketing
• Experience in SaaS sales and startup environments
• Strong data analysis and trend identification skills
• Exceptional written and verbal communication skills
• Proficiency with marketing tools including SEO, PPC, CRO, and email marketing
• Proven leadership experience building and inspiring high-performing teams
• Experience managing trade shows, webinars, and press releases