Head of Marketing

Responsibilities

• Lead full-funnel demand generation through multi-channel strategies including ABM, paid media, content, and SEO.
• Drive PLG strategy and execution, focusing on self-serve onboarding, usage-based growth, and PQL conversion.
• Collaborate with Product Marketing to refine messaging and positioning for financial institution personas.
• Align marketing efforts with Sales, Product, RevOps, and Customer Success to optimize the revenue funnel.
• Monitor and optimize critical KPIs such as MQLs, PQLs, CAC, and ROI.
• Build, mentor, and scale a high-performing marketing team.
• Manage marketing budgets and forecast pipeline impact for executive leadership.

Requirements

• 10+ years of B2B SaaS marketing experience.
• Proven experience leading demand generation and Product-Led Growth (PLG) initiatives.
• A revenue-owner mindset with experience carrying a quota or coming from a sales/BDR background.
• Proficiency with HubSpot and Clay.
• Ability to write code for marketing automation and tooling.
• Experience working with GitHub.
• Strong analytical skills with experience in data-driven funnel optimization.

Preferred Qualifications

• Experience marketing fintech or verification solutions to financial institutions.
• Experience running ABM programs targeting enterprise lenders and credit unions.
• Familiarity with compliance and income-verification regulations.

Benefits

• Fully remote work environment.
• Competitive salary and equity package.
• Health, dental, and vision insurance.
• 401(k) plan.
• Flexible time off.
• Opportunity to work with cutting-edge technology and shape the future of financial data access.

About the Company

Truv empowers mortgage lenders, banks, credit unions, and government agencies to make faster, smarter verification decisions through consumer-permissioned income, employment, and asset data. Backed by Kleiner Perkins, Truv is an approved verification vendor for both Fannie Mae and Freddie Mac.