Head of Memberships

About the Company

Electrify is a dynamic new digital media company that invests in and scales creator-founded brands. Our mission is to turn creator-founded brands into global media businesses by building teams, scaling the production and distribution of content and introducing new revenue streams.

Responsibilities

• Design membership propositions and value propositions across the creator portfolio
• Lead end-to-end product launches from concept through execution and operation
• Develop launch plans, marketing funnels, and conversion strategies to drive subscriber growth
• Lead newsletter strategy, including positioning, voice, and acquisition/retention strategies
• Oversee segmentation, lifecycle communication, and CRM strategy
• Own the P&L performance for membership, newsletter, and audience community products
• Monitor and optimize commercial metrics including subscriber growth, churn, ARPU, LTV, and CAC

Requirements

• Deep experience building or operating membership, subscription, or community businesses
• Strong understanding of audience retention, engagement, and lifecycle strategy
• Experience scaling newsletters and owned audience channels
• Strong stakeholder management and communication skills
• Experience leading cross-functional initiatives
• Ability to operate in fast-moving, entrepreneurial environments

Preferred Qualifications

• Experience with platforms such as Beehiiv, ConvertKit, or Substack
• Understanding of newsletter monetization and audience acquisition economics
• Experience working with creator-led brands

Benefits

• Work from anywhere with a tech allowance
• Flexible hours
• Employee referral program
• Fast-paced, vibrant, and innovative environment