Head of Product Marketing, Institutional

Responsibilities

• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy for OKX's institutional product offerings to drive adoption, engagement, and growth.
• Product Positioning: Craft compelling product positioning and messaging tailored for institutional clients, using market insights and customer research.
• Go-To-Market Execution: Oversee the execution of marketing campaigns, including launch strategies for new institutional products and features.
• Thought Leadership: Represent OKX at conferences, media interviews, and public forums, establishing thought leadership as a crypto executive.
• Cross-Functional Collaboration: Work closely with product, sales, and support teams to ensure unified messaging and user experience.
• Product Feedback Loops: Establish processes to gather and utilize institutional client feedback for product improvements.
• Market Research: Lead research efforts to monitor industry trends, competitor activities, and client needs.

Requirements

• Minimum 10 years product marketing experience focused on institutional clients within fintech or cryptocurrency
• Proven leadership experience
• Deep understanding of financial markets, trading, investment strategies, and instruments (stocks, bonds, crypto, forex, commodities, derivatives)
• Strong knowledge of direct, digital, and content marketing
• Outstanding communication and influence skills
• Public speaking, external engagement, and thought leadership experience, especially in crypto or finance
• Demonstrated ability in market research, competitive analysis, and trend forecasting in digital assets

Benefits

• Competitive total compensation package
• Learning & Development programs and education subsidy
• Team building programs and company events
• Additional benefits shared during the process

About the Company

At OKX, we believe the future will be reshaped by crypto, expanding personal freedom and access. As a global leader, OKX provides crypto exchange and wallet services for millions, including large institutions. Our safe, reliable platform is backed by Proof of Reserves and built on core values: We Before Me, Do the Right Thing, and Get Things Done. We offer a collaborative and diverse culture for every team member.