Inbound Marketer

Responsibilities

• Create high-quality, value-driven inbound content including blogs, landing pages, and website copy
• Optimize content for traditional search engines and AI-driven search experiences
• Execute inbound marketing initiatives across SEO, content marketing, and social distribution
• Develop lead magnets such as guides, playbooks, and checklists to capture demand
• Write conversion-focused copy for CTAs and nurture flows
• Conduct research on industries, competitors, and buyer pain points
• Monitor performance using GA4, GSC, SEMrush, and Ahrefs to optimize campaigns

Requirements

• Proven experience in inbound marketing, content marketing, SEO, or content writing
• Strong understanding of SEO, search intent, and inbound funnel strategy
• Experience with Google Search Console, GA4, SEMrush, or Ahrefs
• Excellent written English and storytelling ability
• Strong research and analytical skills
• Portfolio showcasing inbound or SEO-driven content work

Preferred Qualifications

• Agency or B2B marketing experience
• Experience building and promoting lead magnets
• Familiarity with LinkedIn and social content distribution strategies
• Understanding of AI-search optimization and evolving search behavior
• Experience improving website conversion rates

About the Company

Pavago helps build scalable, inbound-driven marketing systems for fast-growing companies.