Inbound Marketing Manager

Responsibilities

• Design and optimize end-to-end inbound user journeys from organic discovery to lead capture
• Run continuous A/B tests on website copy, CTAs, and layout for conversion rate optimization
• Collaborate with demand gen to optimize high-value research and data content for SEO/AEO
• Partner with Marketing Ops to optimize email nurture streams in HubSpot
• Run rapid testing cycles on content offers like gated reports and webinars
• Oversee organic distribution across social channels, newsletters, and community hubs
• Monitor and report on core inbound metrics including organic traffic and pipeline velocity
• Coordinate with RevOps to ensure clean lead attribution and accurate lead scoring

Requirements

• 3–5 years of hands-on experience in B2B inbound marketing, SEO, and organic lead acquisition
• Experience in a fast-paced, high-growth startup or technology environment
• Deep tactical expertise in SEO/AEO, CRO, or Web Analytics
• Proficiency with GA4, Google Search Console, and SEO platforms like Ahrefs or SEMrush
• Expert-level knowledge of HubSpot and Salesforce
• Strong analytical skills and ability to bridge creative content with technical operations

Benefits

• Remote-first work environment
• Competitive salary
• Flexible vacation policy and paid parental leave
• Medical, Dental, and Vision insurance
• Company-paid Short-Term and Long-Term Disability and Basic Life Insurance
• 401k Program
• Pet insurance

About the Company

We are a profitable, growth-stage PropTech company building industry-leading martech and data products. Our products, ApartmentIQ and MavenAI, provide AI-powered marketing automation and market intelligence for the multifamily industry.