Influencer Campaign Manager

Responsibilities

• Translate client briefs into influencer campaign approaches, creator territories, and execution plans
• Build influencer strategies balancing brand objectives, audience relevance, and measurable KPIs
• Develop creator shortlists across nano, micro, macro, celebrity, and niche talent
• Lead end-to-end campaign workflows including selection, negotiation, briefing, and reporting
• Manage campaign budgets, negotiate fees, and support finance reconciliation
• Advise clients on creator usage, whitelisting, partnership ads, and content rights
• Oversee influencer reporting and analyze performance data for optimization
• Manage and mentor Executives to ensure quality control and professional development
• Build and maintain strong relationships with creators, agents, and partners
• Collaborate with media, strategy, creative, and social teams to integrate influencer work

Requirements

• 4-6 years of experience in influencer marketing, creator partnerships, or social media
• Proven track record of managing multi-creator campaigns across platforms and markets
• Experience managing budgets, negotiations, and client communication
• Experience managing junior team members
• Bachelor’s degree in marketing, communications, media, or public relations preferred

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.