Influencer Marketing Account Director

Responsibilities

• Lead Managers and Executives, setting priorities and reviewing output
• Act as senior influencer advisor to clients regarding creator ecosystems and partnership models
• Shape annual, quarterly, and campaign-level influencer strategies
• Oversee campaign quality from creator strategy to reporting and post-campaign action plans
• Develop and maintain senior relationships with creators, talent agencies, and platforms
• Set standards for influencer measurement, reporting frameworks, and performance diagnostics
• Champion best practices around disclosure, brand safety, and usage rights
• Partner with senior leaders across media, strategy, creative, and data to integrate influencer thinking
• Support new business and pitch work with influencer strategy and staffing plans
• Coach, develop, and retain influencer talent within the team

Requirements

• 8+ years of experience in influencer marketing, creator partnerships, social, PR, or integrated communications
• Proven experience leading teams and senior client relationships
• Experience managing complex multi-market influencer scopes
• Strong track record in commercial leadership and operating model design
• Experience in strategic planning and campaign governance

Preferred Qualifications

• Bachelor’s degree in marketing, communications, public relations, media, or business

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP networks for professional growth

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.