Insights Analyst, Mobile Analytics

Responsibilities

• Support product analytics needs for the NPR App, site, and video
• Develop and manage measurement plans using Google Tag Manager
• Write SQL queries to provide performance analytics across datasets
• Maintain relationships with Product stakeholders to support daily analytics needs
• Partner with Data Products on dashboard and tool design
• Support diagnosing and resolving data issues
• Streamline scheduled queries and data infrastructure
• Write documentation for app, video, and website analytics

Requirements

• 2+ years expertise in SQL and databases
• Experience in BigQuery and/or Dataform
• 2+ years expertise in Google Firebase and app analytics
• Expertise with GA4 or similar large digital behavior datasets
• 2+ years experience with Google Tag Manager measurement plans and QC
• Experience in Looker
• Proficiency in Excel or Google Sheets with complex formulas
• Understanding of data tracking life cycles across digital platforms
• Experience collaborating with technical teams on digital product measurement

Preferred Qualifications

• Experience in news media
• Experience building statistical models using R or Python
• Experience identifying complex analytical issues requiring cross-functional collaboration

About the Company

NPR is a mission-driven multimedia organization producing award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation.