Junior Digital Marketing Specialist

Responsibilities

• Conduct market research and analysis to inform marketing strategy and sales support.
• Assist with development and execution of digital marketing campaigns across channels.
• Write and edit marketing content for social media, web, and email.
• Moderate and manage social media channels, responding to audience engagement.
• Supervise production of branding materials and promotional assets.
• Support sales team with marketing collateral, lead generation, and reporting.
• Monitor campaign performance and provide regular analytics and recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of hands-on experience in digital marketing or related responsibilities.
• Strong communication and interpersonal skills.
• Proven experience with content writing and social media moderation.
• Experience in market research and basic data analysis.
• Understanding of sales techniques and customer service principles.
• Ability to work independently and remotely when required.
• Organized, detail-oriented, and able to manage multiple tasks.

Preferred Qualifications

• Experience with SEO best practices and Google Analytics.
• Familiarity with paid social media advertising (Facebook/Instagram/LinkedIn).
• Certifications in digital marketing (Google, Meta, or similar).
• Prior experience working in the UAE or regional market.
• Arabic language skills (advantageous).

Benefits

• Competitive salary (package commensurate with experience).
• Hybrid working arrangement with Dubai office presence.
• Health insurance and annual leave.
• Professional development and training opportunities.
• Opportunity to work with regional education and technology partners.

About the Company

Innovera is a Dubai-based education technology and solutions provider partnering with international brands to deliver innovative learning and classroom technologies. We design and implement marketing initiatives to support product adoption, brand awareness, and sales growth across the UAE and the region. Our team values creativity, collaboration, and practical results that drive impact for schools and institutions.