Lead Customer Marketing Manager

About the Company

GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other.

Responsibilities

• Own email communications to existing customers, including feature announcements, release notes, and product updates
• Translate product-led messaging into clear, benefit-forward language for customers
• Maintain a communication calendar aligned to product releases and customer lifecycle
• Build and maintain a library of Gong call templates, talk tracks, and conversation guides for account managers
• Develop QBR and EBR templates in collaboration with CX leadership
• Create customer-facing collateral such as one-pagers and email templates
• Own the strategy and execution of review generation across platforms like G2, Capterra, and Trustpilot
• Act as the connective tissue between Product Marketing and Customer Experience
• Surface insights from account manager conversations to help sharpen product messaging

Requirements

• 7+ years of B2B SaaS marketing experience
• Experience in customer marketing, lifecycle marketing, or adjacent functions
• Proven track record running review programs and building enablement materials
• Exceptional writing skills for translating product complexity into clear communication
• Strong cross-functional operational skills

Preferred Qualifications

• Familiarity with tools like Gong, Gainsight, HubSpot, or G2