Lead Growth Marketing Manager

Responsibilities

• Optimize LTV:CAC by aligning targeting, creative, and channel mix
• Grow qualified inbound sales pipeline for sales-led motions
• Own strategy, execution, and budget allocation across core paid channels
• Partner with Creative and Product Marketing to develop and test high-performing paid creative
• Build measurement and reporting systems connecting spend to MRR, pipeline, and CAC
• Increase brand awareness within priority creator segments

Requirements

• 8–12+ years in growth marketing, demand generation, or performance marketing
• Experience in B2B SaaS, PLG, or creator economy industries
• Proven success scaling paid channels like Google, Meta, LinkedIn, or YouTube
• Strong understanding of LTV:CAC, CAC payback, and revenue-based measurement
• Experience with conversion rate optimization (CRO) across funnels and landing pages
• Ability to implement AI tools for campaign research and creative production
• Experience building attribution and reporting systems

Preferred Qualifications

• Background in companies focused on profitable growth and efficient acquisition
• Experience marketing to high-intent audiences where quality and fit are paramount

Benefits

• Profit sharing and Kit equity
• 401k with a 5% match
• Medical, dental, and vision insurance (up to $2,100/month toward premiums)
• Equipment allowance and company-provided laptops
• Individual learning and development budget ($3,500/year)
• Paid time off, holidays, and sick time
• Paid parental leave and childcare benefits
• Sabbatical after five years
• Twice-yearly in-person or virtual retreats