Lead Manager, Brand Campaigns

Responsibilities

• Support development of campaign plans and execute activation elements for national drive periods
• Liaise with stakeholders to align on business objectives, revenue goals, and assets
• Synthesize campaign priorities to produce alignment documents and creative brief recommendations
• Translate campaign objectives into social media, earned media, and entertainment marketing strategies
• Work with internal and external creative resources on storytelling content and advertising
• Coordinate with Corporate Alliances on partner deliverables
• Conduct periodic campaign reviews to assess effectiveness and optimize resources
• Collect performance data and revenue results for actionable reporting
• Manage the collection of chapter feedback on campaign resources
• Support Director with budgeting, billing, RFPs, and vendor management

Requirements

• Bachelor’s degree in Marketing, Communication, or a related field
• 5+ years of experience in marketing, communications, or public relations
• Experience leading cross-functional teams to execute projects
• Proficiency in Microsoft Office applications
• Ability to work in a fast-moving and dynamic environment

Preferred Qualifications

• 3+ years of marketing experience in a non-profit setting
• Experience in partnership marketing

Benefits

• Comprehensive medical, vision, and dental coverage effective day 1
• 401(k) with 5% match after one year
• Health Savings Account and Flexible Spending Account options
• Paid Time Off starting at 15 days, plus 10 sick days and 11 paid holidays
• Parental leave and volunteer days
• Student loan forgiveness eligibility through PSLF

About the Company

Make-A-Wish is the world’s largest wish-granting organization, dedicated to uniting communities to grant life-changing wishes for eligible children.