Lifecycle Manager

Responsibilities

• Own the lead lifecycle from marketing-accepted lead through demo requested across high-velocity and enterprise motions
• Design and run nurture programs and journeys by segment and stage
• Manage email deliverability, sending reputation, and list health
• Define and maintain lead scoring and stage definitions in partnership with revenue operations and sales
• Build and run coordinated, multi-channel ABM account plays including email, web personalization, and sales outreach
• Operationalize intent and engagement signals from platforms like 6sense into timely plays
• Measure account-level engagement, pipeline influence, and demos generated
• Continuously test subject lines, offers, sequences, and play design to optimize conversion rates

Requirements

• 3–5 years of experience in lifecycle marketing, demand generation, ABM, or marketing automation in a B2B environment
• Hands-on experience with marketing automation platforms such as Pardot, HubSpot, or Marketo
• Demonstrated experience designing nurture programs that drive funnel conversions
• Experience running ABM programs and coordinating with sales teams
• Familiarity with intent data and ABM platforms like 6sense
• Proficiency with CRM tools like Salesforce
• Strong analytical skills regarding funnel, conversion, and cohort performance
• Working knowledge of email deliverability fundamentals
• Comfort working alongside AI tools and agents to accelerate output

Preferred Qualifications

• Experience marketing into healthcare organizations or regulated industries
• Familiarity with HIPAA considerations and healthcare buyer journeys
• Experience across both high-velocity transactional and enterprise long-cycle motions
• Experience designing or refining lead scoring models
• Understanding of data governance and privacy requirements
• Proficiency in SQL or other data tools for segmentation and analysis

Benefits

• Remote first work environment
• Health, Dental, Vision, Life and Disability Insurance options available day one
• 401K with match and immediate vesting
• 17 company holidays plus 2 floating holidays
• Competitive paid time off policy
• Internal advancement opportunities

About the Company

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company's mission is to accelerate speed to care by optimizing provider schedules and routing communications to the right place at the right time in any care setting.