Lifecycle Marketing Manager

Responsibilities

• Own the full customer lifecycle from signup through repeat purchase and advocacy
• Build, test, and optimize email sequences across the entire funnel with weekly A/B tests
• Identify drop-off points and execute fixes to improve activation rate, time-to-value, retention, and LTV
• Engage mentors and mentees to surface high-value stories and curate the weekly newsletter
• Build and maintain a growth dashboard with weekly reporting to the CEO
• Surface actionable insights and design experiments to close funnel gaps
• Own revenue-accountable metrics including activation rate, session volume, retention, and GMV growth

Requirements

• 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
• Hands-on builder with execution focus — you ship, not delegate
• Technical competence with analytics tools and dashboarding
• Experience in e-commerce, education/info products, or community-driven businesses preferred
• Operator mindset with ability to move fast in ambiguity and deliver results

About the Company

Activate Talent is a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. The company has grown to millions in revenue through organic word-of-mouth and community — no paid marketing, no dedicated growth team — and is now building its first growth function.