Lifecycle Operations Associate

About the Company

Fay is a digital health platform connecting people with registered dietitians who accept insurance. Our mission is to make high-quality nutrition care accessible, affordable, and easy to use. We partner with health systems, employers, and platforms to help people improve their health through evidence-based nutrition.

Responsibilities

• Write and send 2-3 marketing emails per month
• Execute daily SMS outreach to warm leads using Metabase, Customer.io, Front, and Zapier workflows
• Manage inbound replies, respond to patients, and escalate issues appropriately
• Track performance including responses, conversions, and opt-outs while maintaining data hygiene
• Collaborate with Growth, Ops, Marketing, and Support to improve lifecycle flows
• Support iterative testing of cadence, copy, and follow-up strategies

Requirements

• 1–3 years in lifecycle operations, growth ops, CRM, or similar roles
• Hands-on experience with tools like Front, Google Sheets/Excel, Zapier, Customer.io, or no-code automation
• Strong written communication and attention to detail
• Ability to own operational processes end-to-end
• Ability to strategize and communicate with multiple audiences including doctors, leads, and partner employees

Preferred Qualifications

• Healthcare or lifecycle experience