Lifecycle & Retention Strategist

Responsibilities

• Serve as the primary strategic advisor and point of contact for retention marketing clients.
• Develop and execute strategies focused on increasing customer lifetime value (LTV), improving retention, and reducing churn.
• Build and optimize customer lifecycle programs, including email and SMS automations, segmentation, and retention flows.
• Own campaign planning and retention calendars across multiple client accounts.
• Conduct cohort analyses to identify customer behavior trends and growth insights.
• Analyze performance data to provide actionable recommendations for improving retention outcomes.
• Collaborate with Klaviyo Specialists, designers, and copywriters to execute initiatives.
• Stay current on industry trends, subscription commerce best practices, and retention marketing innovations.

Requirements

• 4+ years of experience in retention marketing, lifecycle marketing, CRM, or customer retention roles.
• Strong expertise in Klaviyo, including flows, automations, segmentation, and reporting.
• Proven experience conducting cohort analysis and using customer data to drive decisions.
• Experience working with e-commerce, DTC, or subscription-based brands.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Excellent client-facing communication and stakeholder management abilities.
• Proficiency with AI tools such as Claude or ChatGPT to improve efficiency.

Preferred Qualifications

• Familiarity with subscription platforms like ReCharge or Skio.
• Experience managing multiple accounts simultaneously in a fast-paced agency environment.

Benefits

• Full remote flexibility.
• Competitive salary.
• Opportunity to work with high-growth subscription CPG brands.
• Collaborative international team with strong retention marketing expertise.
• Long-term growth opportunities within a rapidly expanding agency.

About the Company

Paired is a global recruiting agency that pairs remote work with top-tier talent. Our client is a specialized e-commerce growth agency that partners exclusively with subscription-based CPG brands across food, beverage, supplements, and health & wellness.