Manager, Content Strategy

Responsibilities

• Drive the strategic vision and creative direction for B2B and B2C content ecosystems.
• Architect persona-driven B2B content strategies and map complex, multi-touch lifecycle journeys.
• Manage external agency partners and freelancers, providing clear creative direction and copy oversight.
• Partner with internal product, sales, and marketing stakeholders to align messaging with business goals.
• Execute structured content testing agendas to optimize headlines, messaging, and CTAs.
• Analyze performance metrics to drive data-driven iterations for future creative strategies.

Requirements

• 6–9 years of experience in content strategy, lifecycle marketing, or brand strategy.
• Proven expertise in both B2B enterprise and B2C performance marketing.
• Strong track record of managing external agency relationships and setting clear KPIs.
• Multi-channel fluency across Meta, TikTok, programmatic display, email, and direct mail.
• Analytical mindset with the ability to interpret multi-touch performance marketing data.
• Proficiency in Google Workspace and familiarity with design tools like Figma or Adobe Creative Suite.
• Working knowledge of AI tools such as Claude, ChatGPT, or Midjourney.
• Expert-level written and verbal English communication skills.

Preferred Qualifications

• Experience in panel recruitment, audience research, or consumer incentive programs.
• Background in overseeing direct response creative or direct mail pipelines.
• Experience creating content designed to engage diverse and multicultural US audiences.
• Familiarity with Digital Asset Management (DAM) systems and enterprise creative workflows.

Benefits

• Comprehensive health and wellness plans.
• 401(k) with a Nielsen company match.
• Generous paid time off policy.
• Potential for discretionary incentive or bonus eligibility.

About the Company

Nielsen provides powerful insights that drive client decisions and deliver extraordinary results. We are dedicated to capturing audience engagement with content wherever and whenever it is consumed, standing at the forefront of the media revolution.