Manager, Demand Generation (B2C)

Responsibilities

• Develop and execute full-funnel B2C demand generation campaigns across digital, social, search, programmatic, and direct mail channels.
• Own the end-to-end panelist recruitment funnel with a focus on volume, quality, and cost efficiency.
• Design and run structured A/B and multivariate tests across creative, copy, audience segments, and landing experiences.
• Build and maintain performance dashboards to track key metrics including CPL, conversion rates, and channel ROI.
• Serve as the primary lead for external agency partners, managing briefs, timelines, and deliverables.
• Partner with creative teams to develop compelling consumer-facing messaging that motivates audience participation.
• Collaborate with Data Science, Research, and Brand teams to ensure recruitment meets demographic targets and brand standards.

Requirements

• 6–10 years of experience in demand generation, performance marketing, or growth marketing with a strong B2C focus.
• Proven track record of running high-volume consumer acquisition campaigns with measurable results.
• Extensive experience managing agency relationships and holding partners accountable.
• Highly analytical mindset with hands-on experience in performance dashboarding and data-driven decision making.
• Proficiency with paid social (Meta, TikTok, YouTube), programmatic, Google Ads, and CRM/marketing automation tools.
• Expert-level proficiency in Google Workspace.
• Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Gemini) to accelerate campaign development and analysis.
• Expert-level written and verbal English communication skills.

Benefits

• Comprehensive health and wellness plans.
• 401(k) with a Nielsen company match.
• Generous paid time off policy.
• Potential for discretionary incentive or bonus eligibility.

About the Company

Nielsen provides powerful insights that drive client decisions and deliver extraordinary results in the media industry. We are dedicated to capturing audience engagement with content wherever and whenever it is consumed, standing at the forefront of the media revolution.