Market & Consumer Insights Lead

About the Company

Alpha Lion is one of the fastest-growing performance nutrition brands in the US, delivering science-backed products to help men optimize their biology and maximize their potential.

Responsibilities

• Run primary research including customer interviews, surveys, review mining, and NPS diagnostics
• Build and maintain competitive intelligence systems to track competitor positioning and pricing
• Provide TAM/SAM sizing, demand validation, and pricing research for product development
• Synthesize churn drivers, product quality issues, and satisfaction gaps
• Monitor macro trends such as GLP-1 adoption and regulatory changes
• Translate insights into actionable recommendations for Product, Growth, and Leadership teams
• Build the company's research infrastructure, workflows, and centralized repository from scratch

Requirements

• 5+ years in consumer insights, market research, strategy, or product strategy
• Direct experience shaping product, positioning, or capital allocation decisions
• Background in consumer brands (CPG or DTC), preferably in health, wellness, or supplements
• Proficiency with competitive analysis tools and consumer research methods
• Strong English communication skills
• Ability to work hands-on to build systems and repeatable processes

Preferred Qualifications

• Experience specifically within the health and wellness or supplement industry