Market Engagement Associate

Responsibilities

• Respond to inbound leads quickly across channels to meet speed-to-lead SLAs
• Qualify prospects using discovery to align them with the right product and sales resource
• Prioritize daily lead queues by intent level and source
• Maintain accurate records of all interactions in the CRM
• Book high-quality demos for Sales and confirm meeting details
• Re-engage no-shows and stalled leads through thoughtful outreach
• Partner with Sales to ensure smooth handoffs and feedback loops
• Support reactivation and re-engagement motions for older inbound leads
• Share frontline insights regarding objections and competitors with Marketing
• Monitor personal performance metrics and adjust approaches accordingly

Requirements

• 1–3 years in a customer-facing or revenue-adjacent role (SDR, BDR, inbound sales, or support)
• Clear and confident verbal and written communication skills
• Strong organizational skills for high-volume lead prioritization
• Experience with CRM tools like Salesforce or HubSpot
• Experience with sales engagement or marketing automation tools
• Data-aware mindset with a focus on performance metrics
• Proficiency in adopting AI tools for outreach and workflow optimization

Preferred Qualifications

• Experience in B2B SaaS
• Experience working with SMB or mid-market customers
• Familiarity with inbound marketing funnels (MQL, SAL, SQL)
• Experience partnering with both Marketing and Sales teams

About the Company

Granum is a leading software company serving landscapers and arborists across North America. By bringing together LMN, SingleOps, and Greenius, Granum provides a powerful software ecosystem designed to help industry professionals improve and grow their businesses through intuitive, industry-specific solutions.