Market Research Analyst

Responsibilities

• Own end-to-end execution of quantitative research projects from survey design to insight development
• Program surveys using platforms like Qualtrics or Decipher with advanced logic and branching
• Clean, validate, and prepare survey datasets for analysis
• Develop and maintain crosstab reports and data visualizations
• Execute analysis plans using descriptive statistics to identify meaningful trends
• Create research reports and presentations that translate complex data into actionable insights
• Manage execution timelines and project milestones for multiple simultaneous studies
• Partner with stakeholders to refine study objectives and methodologies

Requirements

• 2–5+ years of experience in market research, consumer insights, or analytics
• Experience designing and drafting quantitative survey questionnaires
• Strong survey programming experience with Qualtrics, Decipher, or comparable platforms
• Proficiency with survey logic, branching, quotas, and randomization
• Advanced Excel skills including pivot tables and data cleaning
• Experience analyzing large-scale survey datasets
• Working knowledge of SPSS, R, or similar statistical analysis tools
• Strong analytical, problem-solving, and communication skills
• Ability to manage multiple projects and competing deadlines

Preferred Qualifications

• 5–7 years of experience in market research or marketing analytics
• Experience with segmentation analysis, regression analysis, and data weighting
• Background supporting advertiser, marketing, technology, or digital product research
• Demonstrated expertise using SPSS or R
• Portfolio or work samples demonstrating survey design and analytical capabilities

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account
• 401k program
• Competitive PTO offerings
• Parental Leave
• Opportunities for professional growth and development

About the Company

Blueprint is a technology solutions firm that helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business.