Marketing Analyst - Senior

Responsibilities

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract)
• Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks
• Support forecasting and planning through analysis of pipeline dynamics and lead quality
• Prepare monthly and quarterly business performance reviews highlighting key insights and trends
• Own marketing attribution and tracking frameworks to ensure accurate measurement of lead sources
• Lead A/B testing and CRO processes across landing pages and digital experiences
• Analyze user behavior using web and product analytics tools to identify friction points
• Collaborate with BizDev, Pre-sales, and Digital teams to improve reporting quality and revenue impact

Requirements

• 5+ years of experience in marketing analytics, performance analysis, or business intelligence
• Proficiency in Russian (B2+) and English (B1-B2)
• Advanced hands-on experience with GA4, GTM, event tracking, and UTM governance
• Advanced Excel, SQL, and Python skills
• Proven experience leading A/B testing and CRO initiatives
• Experience with BI and visualization tools such as Tableau or Power BI
• Strong understanding of B2B funnel metrics and attribution methodologies

Preferred Qualifications

• University degree in Marketing, Analytics, Economics, Finance, or Mathematics
• Experience in B2B Tech, SaaS, iGaming, or FinTech environments
• Experience with AI-assisted engineering and data pipelines
• Experience working in large international B2B technology companies

Benefits

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports benefit
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences