Marketing Analytics Analyst

Responsibilities

• Analyze performance data across various marketing channels, including Paid Media, CRM, Email Marketing, and Customer Engagement Programs
• Prepare recurring reporting packages and consolidate data into actionable summaries
• Support the development of client recommendations and optimization strategies
• Perform quality assurance checks across reports and datasets
• Collaborate with Strategy, Client Services, Media, and Analytics teams to deliver insights
• Use AI tools responsibly to improve efficiency and reporting processes

Requirements

• 2–4 years of experience in Marketing Analytics, Digital Analytics, Business Intelligence, Paid Media Analytics, or CRM Analytics
• Advanced Excel skills
• Basic to Intermediate SQL knowledge
• Proficiency in Power BI, Tableau, Looker Studio, or similar visualization platforms
• English proficiency with strong verbal and written communication skills
• Availability during U.S. Eastern Time business hours

Preferred Qualifications

• Experience in Pharmaceutical or Healthcare Marketing, Paid Media, CRM Programs, or Customer Engagement Programs
• Knowledge of Python, Google Ads, CM360, GTM/GA4, or CRM analytics tools like Hubspot and Salesforce
• Familiarity with marketing measurement frameworks and AI-powered analytics tools
• Experience working in an agency environment

About the Company

GoFasti is a Talent-as-a-Service company that bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.