Marketing & Communications Manager

About the Company

FamilyWell Health is an AI-enabled mental health startup dedicated to addressing the women's mental health crisis by seamlessly embedding high-quality, equitable, and affordable mental health care into women's health practices and health systems.

Responsibilities

• Develop and execute content strategy across FamilyWell Health and FamilyWell Academy
• Write clinical, credible content for providers and warm, accessible content for consumers
• Own HubSpot strategy, including contact segmentation, workflows, and email sequences
• Manage and update website content via Squarespace and apply SEO fundamentals
• Produce branded visual assets using Canva for social, email, and print
• Develop and manage social media content calendars for LinkedIn and Instagram
• Analyze marketing data to make informed adjustments to campaigns

Requirements

• 5+ years of marketing and communications experience in B2B and D2C environments
• Exceptional writing ability across clinical, consumer, and editorial voices
• Hands-on experience building HubSpot workflows, sequences, and reports
• Experience managing or editing websites in Squarespace or similar CMS
• Strong editorial judgment when using AI writing tools
• Ability to work independently and translate marketing data into strategy
• Familiarity with healthcare, mental health, or women's health sectors

Preferred Qualifications

• Experience in perinatal, maternal, or behavioral health marketing
• Background supporting both direct care brands and professional education products
• Experience in B2B outreach to health systems or OB/GYN practices
• Proficiency in Canva for production-ready asset creation
• Experience with social media strategy and scheduling tools