Marketing & Content Lead

Responsibilities

• Lead the development and execution of end-to-end digital marketing strategies across social media, email, paid media, and messaging platforms.
• Drive the creation of engaging, on-brand content tailored for platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp, Telegram, and VK.
• Analyze performance metrics and audience insights to optimize campaign impact and report results to internal stakeholders.
• Manage and grow our digital presence by building online communities and fostering brand engagement around events, experiences, and promotions.
• Collaborate cross-functionally with design, sales, product, and operations teams to ensure consistent and effective messaging across all touchpoints.
• Stay ahead of industry trends, platform updates, and competitive activity, particularly in the UAE entertainment and tourism sectors.
• Support influencer partnerships, brand collaborations, and community outreach campaigns that resonate with target audiences.
• Localize content and messaging for both international audiences in the UAE; Arabic and/or Russian fluency is a plus.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3–4 years of experience in digital marketing and content leadership roles, ideally within the event ticketing, entertainment, or tourism sectors.
• Strong written and visual content creation skills in English; fluency in Russian and/or Arabic is a strong advantage.
• Strong understanding of SEO and online content strategy.
• Proficiency with digital tools and ad platforms, including Meta Ads Manager, Google Ads, Google Analytics, VK Ads, and Yandex Ads.
• Demonstrated ability to work autonomously and lead projects from concept to execution in a fast-paced environment.
• A passion for live events, cultural experiences, and the tourism ecosystem of the UAE.

Preferred Qualifications

• Experience in the UAE event ticketing, entertainment, or tourism industries.
• Multilingual skills, especially Arabic or Russian.
• Track record of successful digital marketing campaigns targeting diverse audiences.

About the Company

Supertech Group is a leading entity in event ticketing and experience booking platforms, with a focus on technology, features, agility, and revenue. Serving some of the largest mega events, Supertech Group has surpassed over 2 billion in sales and is dedicated to transforming experiences in the entertainment and tourism sectors.