Marketing Coordinator

Responsibilities

• Coordinate end-to-end execution of integrated B2B campaigns including email, social, digital ads, and events
• Partner with content and design teams to traffic creative assets and ensure brand consistency
• Support campaign setup in marketing automation and CRM platforms like Marketo and Salesforce
• Manage campaign calendars, asset libraries, and content repositories
• Assist with publishing digital assets through CMS or marketing automation tools
• Perform QA on content, links, and creative assets prior to launch
• Track and report on campaign performance metrics such as engagement rates and MQL generation
• Manage timelines and deliverables using project management tools like Workfront or Asana
• Maintain marketing databases to ensure data hygiene, segmentation integrity, and regulatory compliance
• Document processes to improve operational workflows and scalability

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of experience in marketing operations, campaign coordination, or content marketing in a B2B environment
• Familiarity with marketing automation tools (Marketo, HubSpot, or Pardot) and CRM systems (Salesforce)
• Experience managing multi-channel campaigns and creative assets from concept to launch
• Strong organizational and project management skills
• High attention to detail with strong proofreading and QA capabilities
• Proficiency in Excel and comfort working with data-driven metrics

About the Company

Pathward is a financial empowerment company dedicated to creating financial inclusion for all. We work with innovators to increase financial availability, choice, and opportunity by removing barriers to financial access and promoting economic mobility.