Marketing Data Analyst

Responsibilities

• Build and maintain dashboards and reports in Looker, Power BI, or Tableau depending on client needs
• Write, optimize, and troubleshoot SQL queries for reporting and data investigations
• Manage and enhance data transformations using dbt
• Support clients directly by translating business requirements into technical data solutions
• Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness
• Use Git for version control and collaboration
• Leverage AI tools to accelerate workflows and increase productivity
• Proactively identify trends, opportunities, or risks in marketing data

Requirements

• 3+ years of experience as a Data Analyst specifically working with marketing data
• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau)
• Strong proficiency in SQL and data modeling
• Advanced knowledge of Google Analytics
• Experience with Git and QA/UAT processes
• English C1 level proficiency for client-facing communication
• Proficiency with AI tools to enhance analytical workflows

Preferred Qualifications

• Knowledge of Google Analytics Data Streams
• Familiarity with marketing platform data such as Google Ads and Facebook Ads
• Understanding of Marketing Mix Modeling (MMM) concepts
• Prior experience working in a marketing agency

Benefits

• Remote-first work environment
• 20 working days of PTO per year
• US holidays and additional days off
• Professional development reimbursement

About the Company

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.