Marketing Lead

About the Company

Goldsky is the data platform for financial products built on stablecoins. We provide fintechs and financial institutions with the real-time data infrastructure needed to launch stablecoin accounts, balances, payments, custody, and settlement products.

Responsibilities

• Own marketing execution across product marketing, content, demand generation, lifecycle, and events
• Translate technical products into fintech narratives and messaging frameworks
• Run end-to-end product launches in coordination with product, engineering, and design
• Build and manage a content engine including technical posts and thought leadership
• Operate demand programs across paid, organic, ABM, and partner channels
• Plan and manage presence at fintech, stablecoin, and developer events
• Manage agencies, freelancers, and vendors for design, content, and PR

Requirements

• 5 to 8 years of B2B marketing experience
• Experience in infrastructure, fintech, payments, or developer-tools industries
• Strong technical writing and content creation skills
• Ability to understand and explain complex technical products like stablecoins and real-time data
• Measurement-oriented mindset with experience tracking pipeline and sales impact
• Ability to operate fast in a small, high-growth team environment

Preferred Qualifications

• Experience with brand or product repositioning
• Direct experience marketing to fintechs, banks, or financial institutions
• Deep understanding of stablecoins, onchain finance, or developer infrastructure
• Experience launching products end-to-end
• Experience building or owning ABM programs for enterprise accounts