Marketing Lead

Responsibilities

• Develop comprehensive social media strategies aligned with client goals, using performance data to optimize campaigns across platforms
• Establish and manage efficient social team workflows to support strategic outputs across multiple campaigns
• Plan, manage, and execute social media campaigns for Web3 clients, ensuring timely delivery within budget
• Collaborate with creative, growth, and community teams to ensure cohesive strategy execution
• Engage with influencers and partners in the Web3 space to enhance community engagement
• Use analytics tools to monitor campaign performance, prepare ROI reports, and refine strategies
• Serve as the main client contact for social media strategy, fostering long-term relationships
• Create systems for streamlined account management including scheduling, posting, and engagement

Requirements

• Proven leadership experience in social media management with Web3 projects
• Proficiency in Twitter, LinkedIn, YouTube, TikTok, and Twitch (Farcaster and Lens experience preferred)
• Strong project management skills with ability to handle multiple concurrent campaigns
• Experience working cross-functionally with growth, community, and creative teams
• Expertise in influencer engagement and community management
• Strong analytical skills for data-informed decision making
• Experience with social media analytics and campaign management tools
• Exceptional written and verbal communication skills

About the Company

Key To Blockchain is a Web3-focused agency helping clients build presence and engagement across emerging social platforms.