Marketing Manager

Responsibilities

• Provide strategic marketing support and insight to a portfolio of properties
• Collaborate with operational leadership to execute effective marketing plans
• Analyze leasing and marketing performance data to drive decision making
• Oversee execution of long-term and short-term goals using KPIs and benchmarks
• Provide leasing and marketing training and best practices to onsite teams
• Create marketing campaigns for prospects, resident referrals, and social media presence
• Develop 30-60-90-day marketing action plans for properties not meeting occupancy goals
• Travel approximately 25% of the time for property visits and training

Requirements

• Bachelor's degree in marketing, communications, or a related field
• Proven experience in marketing support or a similar role
• Strong written and verbal communication skills
• Knowledge of consumer digital experience and online marketing platforms
• Excellent organizational and multitasking abilities
• Strong analytical and problem-solving skills

Preferred Qualifications

• 3-5 years of marketing experience in paid digital media or marketing strategy
• Experience in Real Estate Property Management
• Experience with Property Management Software such as Yardi, Onsite, or Entrata
• Experience with industry-related CRMs like Rent Dynamics or Knock

About the Company

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners across multifamily, single-family home rentals, affordable housing, and more.