Marketing Manager

Responsibilities

• Identify, onboard, evaluate, and optimize new marketing channels to drive lead volume
• Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels
• Use AI tools to improve workflows, accelerate experimentation, and scale campaign execution
• Develop written content for ads, emails, landing pages, and campaigns
• Build a library of creative concepts for different buyer personas
• Improve middle-of-funnel conversion rates through messaging and engagement tactics
• Collaborate with other departments to enhance creative quality and performance

Requirements

• At least 3 years of marketing experience, including 1 year in a senior role
• Strong startup experience in fast-moving environments
• Heavy user of AI tools for marketing automation and scaling
• Experience scaling marketing channels from zero to significant reach
• Experience acquiring small businesses and prosumer customers
• Experience managing paid digital marketing campaigns
• Excellent English writing and communication skills
• Creative mindset with an eye for design and visual communication

About the Company

B12's AI-powered website builder has been used by over a million businesses, allowing users to create professional websites in seconds. The platform also provides tools for scheduling, payments, and email marketing.