Marketing Manager

About the Company

BarnTools builds the connected technology foundation for modern livestock production. Its product ecosystem includes BarnTalk wireless monitoring, Barn360 biosecurity and operational compliance, Precision Feed technology, and enterprise APIs that unify farm data across operations.

Responsibilities

• Develop go-to-market plans for new products, capabilities, partnerships, and company initiatives
• Create positioning, messaging, and value propositions for growers, dealers, and enterprise customers
• Develop high-quality content including customer stories, case studies, white papers, and email campaigns
• Create sales enablement materials such as presentations, one-pagers, and competitive resources
• Build integrated campaigns across email, web, paid media, social media, and events
• Manage external agencies, contractors, and creative partners
• Define program KPIs and analyze marketing impact for company leadership

Requirements

• 5+ years of B2B marketing experience, ideally in SaaS, IoT, or industrial technology
• Proven experience executing go-to-market plans and product launches
• Exceptional writing and editing skills for technical and operational topics
• Experience creating customer stories, sales materials, and executive communications
• Ability to balance strategic thinking with hands-on execution
• Experience managing complex sales cycles with multiple stakeholders

Preferred Qualifications

• Experience in agriculture, food production, or supply chain industries
• Experience marketing to enterprise customers or complex buying committees
• Experience supporting public relations and media relations
• Experience producing field-based content including photography and video
• Familiarity with HubSpot, CMS, and marketing automation tools