Marketing Manager, CRM

Responsibilities

• Own and optimize Grove's lifecycle and trigger ecosystem using Braze canvases, targeting logic, and Liquid personalization
• Design, execute, and operationalize A/B and multivariate tests across email, push, SMS, and in-app channels
• Build, QA, and deploy campaigns directly in Braze
• Analyze campaign and trigger performance to translate data into actionable insights
• Collaborate cross-functionally to integrate CRM with personalization and loyalty infrastructure

Requirements

• 5+ years in CRM or lifecycle marketing, ideally at a multi-category DTC retailer
• Deep, hands-on experience with Braze (canvases, campaigns, Liquid logic, segmentation)
• Proficiency in HTML/CSS for building and modifying email templates
• Strong analytical skills and experience with A/B testing design and measurement
• Experience with technical integrations involving Shopify, Recharge, or similar platforms
• AI-native mindset with the ability to use AI tools to accelerate execution

About the Company

Grove Collaborative is a sustainability-focused consumer products company and certified B Corp. We create household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet.