Marketing Manager

Responsibilities

• Develop and implement innovative brand and marketing plans to support strategic goals
• Plan and execute strategies, budgets, and programs for Geisinger Health Plan audiences
• Gather and interpret primary data from campaigns, surveys, and focus groups to inform leadership decisions
• Ensure messaging increases awareness of organizational priorities and maintains brand standards
• Identify strategic opportunities or threats and develop proactive internal communications
• Track and report return on investment (ROI) using engagement and interactivity metrics
• Manage external vendors including PR agencies, consultants, and media planners

Requirements

• Bachelor's Degree
• Minimum of 5 years of related work experience
• Strong skills in relationship building, critical thinking, and project management
• Ability to mentor and organize functions effectively

Preferred Qualifications

• Minimum of 1 year of managerial or supervisory experience

Benefits

• Healthcare benefits including vision and dental from day one
• Benefits for domestic partners
• Collaborative and collegial work environment

About the Company

Geisinger is a healthcare system serving over 1 million people, comprising nine hospital campuses, a 550,000-member health plan, two research centers, and the Geisinger Commonwealth School of Medicine.