Starling

Marketing Manager (ME & APAC) - Engine by Starling

Starling

Posted 1 week ago

Employment Type

Full Time

Location

Dubai

Requirements

B2B Marketing, Event Planning, Content Creation, Digital Campaigns, Sales Support, Project Management, Communication Skills

Required Skills

Marketing SAAS Events Digital Campaigns Sales Support Content Creation

Job Description

Responsibilities

  • Plan, execute, and optimise regional marketing programs aligned with business objectives in the Middle East and APAC.
  • Localise global campaigns for regional relevance, ensuring alignment with market dynamics and cultural nuances.
  • Partner with the central/global marketing team to implement content, messaging, and brand standards.
  • Own the planning and execution of regional events including conferences, roundtables, trade shows, partner events, and executive briefings.
  • Manage event calendars, logistics, speaker briefs, sponsorships, budget tracking, and on-site execution.
  • Drive post-event follow-up with sales to accelerate lead conversion and pipeline progression.
  • Coordinate regional content needs - whitepapers, case studies, solution briefs, blogs, and sales collateral.
  • Localise and adapt messaging to resonate with regional financial institutions and partners
  • Support the development and execution of thought leadership initiatives targeting senior executives.
  • Support on regional PR and media campaigns to raise awareness.
  • Execute regional digital campaigns including email, social, paid media, and account-based marketing initiatives.
  • Track campaign performance and provide regular reporting on leads, pipeline contribution, and ROI.
  • Ensure alignment with the global marketing operations and demand generation teams.
  • Support regional partners with co-marketing programs, joint events, and sales enablement
  • Develop strong relationships with consulting firms, system integrators, and distribution partners.
  • Work directly with the regional sales team to support pipeline generation, deal acceleration, and prospect engagement.
  • Create tailored presentations, messaging, and collateral as needed
  • Maintain alignment on regional priorities, target accounts, and go-to-market plans.

Requirements

  • 4-5 years of experience in B2B sales and/or marketing with a strong track record of experience in go-to-market strategies within SaaS or enterprise technology environments.
  • Strong background in financial services, banking technology, or consulting (preferred).
  • Proven experience executing marketing and sales strategies across the Middle East and/or APAC regions.
  • Demonstrated success managing regional events and field marketing programs.
  • Strong understanding of executive buyer personas in financial services (C-level, digital transformation, technology leadership).
  • Experience supporting regional partners and channel ecosystems.
  • Excellent project management skills with the ability to operate independently in a highly matrixed environment.
  • Strong communication skills (written and verbal) and comfort collaborating with diverse stakeholders.
  • Ability to travel across the Middle East and APAC for events and sales support.

Preferred Qualifications

  • Experience working in a hybrid or remote environment.
  • Familiarity with digital marketing tools and platforms.
  • Strong analytical and data-driven decision-making skills.

Benefits

  • Competitive salary
  • Opportunities for professional development
  • Flexible working arrangements
  • Health and wellness benefits

About the Company

Engine by Starling is the technology arm of Starling Bank, headquartered in London with offices in Dublin, Sydney, Dubai and the UK. This role will be based in Dubai but may include travel.

How to Apply

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