Marketing Manager

Responsibilities

• Develop, implement, and monitor marketing campaigns aligned with company growth and sales targets
• Translate business priorities into structured marketing initiatives that drive measurable engagement and lead generation
• Ensure marketing execution remains consistent, timely, and outcome-oriented
• Collaborate closely with sales teams to design lead-generation programs and support pipeline development
• Track conversion rates, client acquisition performance, and campaign contribution to revenue goals
• Identify, qualify, and nurture client opportunities in coordination with the commercial team
• Conduct market research, analyze competitor activity, and identify industry trends to inform strategy
• Manage digital marketing channels, including website content, social media presence, and campaign communications
• Oversee content development to support brand storytelling, product visibility, and client credibility
• Coordinate promotional events, product launches, and strategic campaigns to enhance brand visibility
• Support conference participation, client-facing activations, and high-impact marketing moments
• Track and report campaign performance through structured dashboards and KPIs
• Support development of client-specific marketing materials tailored to key opportunities
• Support the creation of tailored marketing assets for priority clients and strategic bids

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 5–7 years of marketing experience, preferably in B2B, sales-support, or growth-focused environments
• Strong understanding of digital marketing, CRM systems, and lead-generation tools
• Ability to manage multi-channel campaigns and align marketing with commercial objectives
• Creative mindset with the ability to translate insights into structured, actionable campaigns

Preferred Qualifications

Benefits

About the Company