Marketing Operations & Automation Manager

Responsibilities

• Own and execute centrally driven and regional email marketing campaigns from build through deployment
• Manage and maintain Marketo programs, assets, templates, and operational workflows
• Serve as the primary owner of Marketo structure, including folders, naming conventions, and program standards
• Maintain data quality and system hygiene in compliance with GDPR, CASL, and other international regulations
• Partner with Sales and CRM teams to refine lead scoring, handoffs, and thresholds
• Monitor and report on email performance metrics to provide actionable insights

Requirements

• 4–6 years of progressive marketing automation experience
• Required expertise in Marketo
• Proven experience executing email campaigns across multiple regions or markets
• Experience working with Salesforce or similar CRM platforms
• Knowledge of digital marketing contact management standards (GDPR, CASL)
• Post-secondary degree in business, marketing, or a related discipline

About the Company

McGraw Hill is a leading education partner for millions of educators, learners, and professionals, expanding the possibilities of content and technology to make learning better in a connected world.