Marketing Specialist

Responsibilities

• Build, test, and deploy targeted email campaigns for new logo acquisition using segmentation and A/B testing
• Support direct mail and gifting initiatives for high-value prospects
• Execute and manage webinars, including registration flows and follow-up sequences
• Partner with MOPS to champion campaign processes, naming schemes, and template maintenance
• Collaborate with events and partnerships teams for field marketing support and post-event follow-ups
• Draft prospect-focused newsletters, email roundups, and landing page copy
• Monitor and report on key performance metrics like open rates, CTR, and conversion rates
• Document and share experiment results to optimize acquisition performance

Requirements

• 2–4 years of marketing experience, preferably in B2B SaaS or demand generation
• Proven expertise in email marketing, list segmentation, and A/B testing
• Strong content creation skills for email and landing page copy
• Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
• Proficiency with webinar platforms like Zoom
• Excellent organizational and time management skills

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) matching (US) or RRSP matching (Canada)
• Unlimited Paid Time Off and paid company holidays
• Company-wide winter break from December 24 to January 1
• Tailored career development and growth support

About the Company

Granum is a leading software company serving landscapers and arborists across North America. By uniting trusted brands like LMN, SingleOps, and Greenius, Granum provides a powerful ecosystem of industry-specific solutions for estimating, scheduling, and business management.