Marketing Specialist

Responsibilities

• Own and manage social media presence across TikTok, LinkedIn, and X
• Plan and execute structured content calendars aligned with growth goals
• Develop short-form video strategies targeting e-commerce brands and agencies
• Build and execute a consistent multi-channel content strategy
• Translate product features into compelling educational and conversion-focused content
• Plan, launch, and optimize paid campaigns across TikTok, Meta, LinkedIn, and Google
• Test creatives, audiences, and messaging variations to improve acquisition efficiency
• Support go-to-market strategy for new feature releases
• Develop messaging frameworks for agencies and e-commerce brands
• Track and report on key marketing KPIs and campaign performance

Requirements

• 2–5+ years of experience in growth marketing, social media marketing, or product marketing
• Strong experience managing social media for SaaS, creator economy, or e-commerce brands
• Experience running paid acquisition campaigns
• Ability to create high-performing short-form content
• Comfortable working in a fast-paced startup environment
• Strong execution capability