Marketing Specialist

Responsibilities

• Plan and execute integrated marketing campaigns supporting BiG's licensing initiatives and strategic partnerships
• Own BiG's marketing communications across China while supporting global campaigns
• Create and manage marketing calendars, campaign timelines, and content schedules
• Build and maintain landing pages using WordPress or Webflow
• Manage HubSpot CRM, email campaigns, lead nurturing workflows, and reporting
• Execute lead generation campaigns to support business development efforts
• Coordinate webinar promotion and industry event marketing (ChinaJoy, Gamescom, GDC)
• Develop social media content across LinkedIn, WeChat, and other relevant channels
• Track campaign performance and recommend optimizations using data and analytics

Requirements

• 3+ years of experience in B2B marketing, SaaS, gaming, licensing, or technology
• Hands-on experience with HubSpot CRM, Marketing Hub, email automation, and reporting
• Experience managing digital marketing campaigns from planning through execution
• Experience building and editing websites using WordPress or Webflow
• Excellent written and verbal communication skills in English
• Native proficiency in Chinese (Mandarin) is highly preferred
• Experience working with globally distributed teams
• Strong analytical mindset
• Passion for gaming and entertainment

Preferred Qualifications

• Experience marketing within the gaming, licensing, or IP industries
• Experience with webinar production and virtual events
• Familiarity with LinkedIn advertising, Google Ads, or Chinese digital marketing platforms
• Knowledge of SEO and marketing analytics

Benefits

• Work from anywhere (WFA) with flexible hours
• Unlimited paid time off
• Allowance to purchase your own device or equipment
• Variable compensation through an annual bonus program
• Get paid in your currency of choice

About the Company

Yodo1 helps indie studios and solo developers scale mobile games and unlock rapidly-growing markets. With billions of downloads across our portfolio, we help turn great titles into lasting franchises.