Marketing Tech & Analytics Lead

Responsibilities

• Design and own the marketing data stack, attribution frameworks, and performance analytics across all channels and business verticals
• Build and maintain centralized dashboards covering acquisition, retention, CAC, LTV, and funnel metrics using Power BI, Looker Studio, or similar tools
• Develop cohort-based LTV models and define single source of truth metrics across web and app
• Manage attribution frameworks using MMP tools (Adjust, Appsflyer) and validate tracking implementation with Product and Tech teams
• Track and analyze campaign performance across paid media, CRM, WhatsApp, push, SMS, and email
• Identify and eliminate data leakage across the customer journey and measure true incremental ROAS
• Automate recurring reports and translate complex data into actionable insights for stakeholders
• Track marketing budgets versus spends and coordinate reporting with Finance

Requirements

• 4–6 years of experience in Marketing Analytics, MIS, Business Intelligence, or Performance Marketing analytics
• Strong hands-on experience with Power BI, Looker Studio, Tableau, or similar reporting tools
• Proficiency in Excel/Google Sheets including pivot tables, lookups, and data cleaning
• Working knowledge of MMP tools (Adjust/Appsflyer), CRM platforms, and ad platforms (Meta, Google, TikTok)
• Proven experience building attribution models, funnel analysis, CAC, LTV, and cohort analysis with examples of improving CAC or ROAS
• Strong analytical mindset with attention to detail and comfort working with ambiguous, messy datasets
• Business-first thinking approach rather than tool-first mentality

Preferred Qualifications

• Experience running incrementality tests, geo-lift, or channel lift experiments
• Strong SQL knowledge for querying datasets
• Familiarity with automation tools, AI tools for real-time analysis, API-based data extraction, or webhook integrations
• Experience working across multiple business verticals or emerging markets

About the Company

Prypco is a growing company building technology solutions across multiple business verticals, with a focus on data-driven marketing and performance optimization.