Media Buyer

Responsibilities

• Develop and execute media buying strategies across Facebook Ads and Google Ads (UAC) to drive mobile app user acquisition
• Plan, launch, and optimize acquisition campaigns to achieve CPA, ROAS, LTV, and ROMI targets
• Analyze campaign performance and optimize bids, audiences, placements, creatives, and budgets
• Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures
• Collaborate with designers and CRM teams to build and optimize high-converting user acquisition funnels
• Monitor conversion tracking, pixels, and AppsFlyer attribution
• Manage advertising budgets and prepare performance reports with actionable recommendations

Requirements

• 1+ year of experience as a Media Buyer working with Facebook Ads and Google Ads (UAC)
• Hands-on experience acquiring users for mobile products across iOS, Android, and PWA
• Strong practical knowledge of Meta Ads Manager and Google Ads
• Experience optimizing campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI
• Experience working with AppsFlyer, conversion tracking, and attribution analysis
• Understanding of A/B testing methodologies and performance marketing optimization

Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (gym, dental, psychological services, etc.)
• Performance-Driven Rewards
• Dynamic Work Environment

About the Company

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America.